for your unique dog.
Fortified with friendly ingredients & nutrients (and never with red dye!), your dog's personalized nutrition is designed to support the areas that matter most to him. Get started now, to see how nutritious – and easy – it really is.Create a Blend
How it Works
Three steps to personalized dog food
Tell Us About Your Dog
Tell us information about your dog’s health needs, taste preferences, and more.
Get A Personalized Nutrition Plan
Based on what you’ve told us, we’ll choose a nutritious food blend tailored for your dog.
Get free Doorstep Delivery
Your dog’s food arrives with everything personalized; from his feeding instructions and featured ingredients right down to the photo on the bag.
Finally, You Know What’s In Your Dog’s Food
Because You Helped Choose
Does your dog prefer salmon over chicken? Grains or no grains? You tell us about the needs and preferences that make your dog unique, and we’ll choose a personalized blend of purposeful, natural ingredients plus vitamins and minerals.
7 Behind-the-Scenes Secrets of Dog Food Ingredient Buyers
Dog food ingredients: Often considered by owners to be one of the most important parts of choosing a food. But who's responsible for making it all happen?
October 1, 2017
WRITTEN BY Katie Cowell