How It Works
Tell Us About Your Dog
We want to get to know your dog. Tell us their age, breed size, favorite tastes, lifestyle and more to create the perfect dog food blend.
Build Their Blend
Using your input, our nutritionist creates a personalized dog food with ingredients tailored to your puppy, adult dog, or senior dog.
We Bring It to You
Fast, free shipping of your dog’s 28-day supply. Delivered monthly, right to your door.
More Than Just Dog Food
Your input helps us build the perfect kibble blend for your dog, made with ingredients and inclusions tailored for their nutritional needs or preferences. Your dog's blend is balanced by our nutritionist to support their health and happiness.
If you or your dog aren’t completely satisfied, we’ll give you your money back. Simply contact us within 60 days of your purchase to receive your refund.
Every Ingredient Matters
We select high-quality ingredients to build a wholesome blend tailored to your dog's needs.
· Real meat is the #1 ingredient
· No artificial colors, flavors or fillers
· Crafted in the USA
What Makes It Just Right?
Your Personalized Dog Food Blend
A 28-day supply of your dog’s food is balanced, blended and delivered by a nutritionist, quality assurance, production, and a product specialist. We guarantee your dog will love their blend, or we'll give you your money back.
Balanced Nutrition in Every Scoop
Your dog’s ideal number of daily calories is calculated by our team. We deliver simple feeding instructions and a perfectly portioned scoop.
Free Shipping, Auto-delivered to Your Door
Our customer care team will update you via email to let you know when your next auto-delivery is on the way.
Your Questions, Answered
Let’s talk about your dog. Call, email, or live chat with us weekdays 8AM – 5PM CT.