Natural Dog Food + Vitamins & Minerals

Premium Nutrition, Personalized with Expert Care

With our experts involved every step of the way, you can be sure that every detail of your dog’s personalized blend was chosen with a specific purpose in mind.

Why 90+ Years of Nutritional Expertise Matters for Your Dog

At Just Right, we don’t outsource our expertise. Chris Wildman, Ph.D, is our in-house nutritionist who formulated the nutrition in our personalized blends. While it might seem easy to put together a good diet for your dog, so much more goes into formulating the right nutrition than you might expect. Pet nutritionists need to understand anatomy, physiology and biochemistry. They need to understand nutrient profiles of ingredients, how different nutrients and processes work together, and what biological effects they’ll have within your dog’s body. And they also need to understand how to balance it all to provide 100% complete and balanced nutrition at every meal. With all that to think about, it’s nice having a nutritionist on your side, right?


So how does Just Right take that knowledge of nutrition and apply it to your unique dog’s nutritional needs? That’s where you come in. By telling us about your dog, you’re indicating which nutritional areas your dog’s personalized blend should focus on. With that knowledge, we’re able to recommend a blend that helps him be the healthiest version of his unique self.


You know your dog. We know nutrition. Put our expertise together and we can create the blend that’s right for him.

How We Source High-Quality, Natural Dog Food Ingredients

Every day, you go above and beyond for your dog. We do too. Especially when it comes to our incredibly high (and continually rising) standards for sourcing natural ingredients. Viktoriya Gossage leads ingredient buying for Just Right, and she can tell you firsthand that we’ve got some of the strictest standards for quality and safety in the industry. Any ingredient supplier that works with us must pass a rigorous set of standards to even be considered. During multi-step audit, we evaluate everything from the supplier’s safety and sanitation practices to the ingredients themselves when we test them at our own labs. Are the ingredients safe? Do they live up to our nutrition specifications? Only the best make suppliers the cut.

After we’ve approved a supplier, we check up on them periodically to continue inspecting their business integrity, safety and health practices, labor standards and environmental practices. When all’s said and done, over 680 quality and safety checks are completed to ensure that your dog gets the high-quality, personalized nutrition he deserves.


DID YOU KNOW? The vast majority of ingredients we use in Just Right blends are sourced here in the U.S.A.

Making Your Dog’s Blend: Quality & Safety First

While you’re keeping a watchful eye on your dog, we’re keeping a watchful eye on his blend. Before an ingredient ever enters our company-owned facility in Clinton, Iowa, it’s scanned for purity and quality by people like Dan Henry and his team. If the ingredients don’t pass this inspection, they don’t get anywhere near your dog’s future food. In fact, we’re able to track each individual ingredient from the time it enters our plant until it’s in the bag and ready for delivery.


The safety and quality of your dog’s food is our top priority. That’s why Purina conducts 30,000 quality checks involving ingredients, packaging, receiving, processing and packing in a typical 24 hour production. Plus, our on-site quality assurance labs and staff check for product irregularities every 15 minutes. That may seem like a lot of checks. (It is.) But our strict rules for safe and quality dog food helps give us (and you!) peace of mind that your dog’s blend is 100% right. We wouldn’t have it any other way.