Natural Dog Food + Vitamins & Minerals

One-size-fits-all-nutrition? Try created-with-you nutrition.

Here’s how it works.

How to Create Your Dog’s Ideal Blend in 5 Easy Steps


Create Your Dog’s Profile

First we’ll cover the basics. What’s your dog’s breed? How old is he? Want to upload his picture? You can adjust the details of your dog’s profile at any time. Once his profile is complete, let’s dive deeper and create his ideal food.


Tell Us About Your Unique Dog

Give us a glimpse into the details only you know about your dog when. Nutritional needs? Preferences? You know him best. From his activity level to your preference of grain or grain-free, let us know when you Create a Blend.

View Your Dog’s Personalized Plan

Based on what you’ve told us, we’ll recommend a personalized nutrition plan that’s geared towards helping your unique dog achieve his goals. Each of our ingredients serves a specific purpose, so we’ll also give you insights into how his personalized blend works for him.

Enjoy Fast Delivery & Free Shipping

Get your dog’s blend delivered directly to your doorstep. With his custom feeding instructions, featured ingredients, photo on the bag, and personalized nutrition inside, you can be sure that your dog’s food was tailored for his nutritional needs.

Reorder Food Easily & Automatically

We’ll send you a reorder reminder email as soon as your dog starts running low on food. To make things even easier, select ON at Checkout for Auto-Delivery, our free automatic dog food delivery program. Adjust the deliveries to fit your schedule, get blends automatically sent to your doorstep, and never run out of dog food again. Learn More.