Natural Dog Food + Vitamins & Minerals

The Nutrition Your Dog Deserves

You know your dog’s unique traits better than anyone in the world, so you shouldn’t have to compromise with one-size-fits-all food.

Together, we’ve created your dog’s ideal blend of food that serves both his unique nutritional needs and his preferences. Now you’re just a few steps away from a convenient and more personal feeding experience.

With recommended feeding instructions tailored exactly for him, delivery straight to your door, and a team of dedicated Pet Experts on call 24/7 for support, you can feel confident that his Just Right® experience goes beyond the kibble. It’s the quality nutrition he needs, with the personalized touch you both deserve.

Get FREE shipping + an additional 15% off your order*! Check out with promo code PERSONALIZED15

Redeem your 15% discount in 3 easy steps.
Step 1

Tell us about your dog's unique traits and preferences to create a personalized blend of food.

Step 2

Use the code PERSONALIZED15 during checkout to redeem your 15% offer.

Step 3

We'll deliver the blend straight to your door for FREE!

*Offer valid for 15% off one (1) order (up to $68.95) of Just Right® by Purina® through December 31, 2015. Valid on only. For full terms, visit