Natural Dog Food + Vitamins & Minerals

How Personalized Nutrition Goes Beyond the Bowl

Our nutrition philosophy is at the heart of everything we do. Inspired by dog owners like you, it’s how we strive to help your dog be the best he can be, one meal at a time.

Natural, Premium Ingredients

We believe in 100% natural ingredients with vitamins and minerals – because your dog’s food should be pure and simple. We believe in no animal by-products and no artificial colors, flavors or preservatives – because you deserve to know what’s going in your dog’s food. And we believe in real chicken, salmon or lamb as the first ingredient – because your dog deserves only the best. Discover the ingredients inside our blends.

Nutrition with Purpose

We know that you never settle for “good enough”, especially when it comes to your dog’s nutrition. That’s why we believe in nutrition with personalized benefits in mind. At Just Right, we’re not going to include certain ingredients in your dog’s food just because they’re trendy. Instead, we craft our blends with natural dog food ingredients and nutrients that work hard for your dog, targeting the specific health benefits he needs most. Does he have dry skin? Do his growing bones and joints need extra support? Maybe his goal is to maintain an ideal weight? Health looks different to each dog. But at the end of the day, we want to help your dog be the healthiest version of himself. And we believe that’s done through nutrition with purpose – and making it personalized. See the real results from real dogs.

Your Input Matters

We know dog food, but we don’t know your dog. His quirks. His preferences. His needs from his dog food. You’re the one who’s been with your dog day in and day out, so we recognize how important it is for you to have a say in his nutrition. But it doesn’t just stop at the Create a Blend process on the website – your feedback helped push us toward a grain-free option, encouraged us to go natural with our ingredients and continues inspiring us to innovate ways of making the feeding experience as personalized as possible. If we didn’t listen to your knowledge of your dog, there would be no Just Right. That’s why we consider this a partnership of expertise – by listening and working with each other, we can help your dog live happy and healthy. Read our expert-led Q&A, with answers to questions from dog owners like you.

Celebrating Your Unique Dog

Your dog is unique – not only in his relationship with you, but his preferences, tastes, quirks and habits too. So it’s no wonder that his nutritional needs are unique to match. From activity level and joint health, to skin dryness and weight management goals, you won’t find another dog that’s exactly like yours. By creating a personalized blend, putting his picture on the bag and spotlighting how his blend works for him, we believe that you’re helping your dog achieve his individual nutrition goals for a happy, healthy life...while celebrating how special he is to you too. Because no one knows him better. See how personalized blends helped very different dogs with very different needs.

Honesty & Transparency

As dog owners ourselves, we know how important it is to get the best information you can to help your dog thrive. But it’s not always easy. Pet owners often get bombarded with advice from the internet, friends or even the news. But how much is based in fact...and how much is popular myths or fads? And so we start with the questions dog owners like you have, and we begin to dig. We dive into the science behind your dog’s food, we pick our experts’ brains and we give it to you straight so you can decide for yourself. You deserve to get an honest, accurate look at your dog’s nutrition. And we want to be there to help. Get the information you need on our blog.

Quality & Safety Above All

At Just Right by Purina, we realize that your dog depends on you. Just as our dogs depend on us, we take our responsibility to make safe, quality dog food seriously. That’s why we don’t believe in taking shortcuts. We adhere to some of the strictest quality and safety standards in the dog food industry when we craft your dog’s personalized blend. From an extremely rigorous series of tests for our ingredient suppliers and routine 3rd party inspections, to thousands of quality checks during manufacturing, we strive to go above and beyond for your dog. We’re proud to stand by each high-quality, nutritious, safe and personalized blend we make. We’re even prouder to have our name on the bag right next to yours. It’s our promise to you that your dog’s blend was crafted with care. Go behind the scenes and see how we make it.