Natural Dog Food + Vitamins & Minerals


for your unique dog.

By choosing a dog food with the Omega-3 fatty acids found in fish oil that supports skin & coat health plus joints & mobility, you're helping your dog stay on the go for years to come. Get started today to see how personalized nutrition can help.

Create a Blend

How it Works

Three steps to personalized dog food

  • step 1

    Tell Us About Your Dog

    Tell us information about your dog’s health needs, taste preferences, and more.

  • step 2

    Get A Personalized Nutrition Plan

    Based on what you’ve told us, we’ll choose a nutritious food blend tailored for your dog.

  • step 3

    Get free Doorstep Delivery

    Your dog’s food arrives with everything personalized; from his feeding instructions and featured ingredients right down to the photo on the bag.

Create a Blend

What's in the box

  • Personalized food with benefits + taste chosen by you
  • Customized, easy-to-follow feeding instructions
  • Your dog’s (adorable) photo on the bag
  • Satisfaction guaranteed or your money back
Give it a try

Finally, You Know What’s In Your Dog’s Food

Because You Helped Choose

Does your dog prefer salmon over chicken? Grains or no grains? You tell us about the needs and preferences that make your dog unique, and we’ll choose a personalized blend of purposeful, natural ingredients plus vitamins and minerals.


7 Behind-the-Scenes Secrets of Dog Food Ingredient Buyers

Dog food ingredients: Often considered by owners to be one of the most important parts of choosing a food. But who's responsible for making it all happen?

October 1, 2017
WRITTEN BY Katie Cowell


"She’s a working dog, so she needs more protein to build her muscles."