Natural Dog Food + Vitamins & Minerals

Personalized Nutrition

Specifically for your dog

Your dog deserves purposeful nutrition. That’s a given. But what your dog needs goes beyond a one-size-fits-all natural food. He needs personalized nutrition to meet his specific preferences and nutritional needs.

Create a Personalized Blend

Grains or No Grains


Protein: Chicken, Lamb, or Salmon

Nutrition For His Specific Needs:

  • Skin & Coat Health
  • Weight Management
  • Joint Health
  • Life Stage
  • ...And More

How it Works

Three steps to personalized dog food

  • step 1

    It starts with your unique dog.

    Create your dog’s profile. Include info only 
you know about him, like his nutritional 
needs and preferences.

  • step 2

    Expert-backed nutrition.

    Based on what you’ve told us, we’ll recommend a personalized blend with nutrition tailored specifically to your dog.

  • step 3

    Delivered to your door.

    Get your Just Right blend delivered with 
fast, free shipping. Plus, easy reorder and auto-delivery options mean less time at the store.

Ready to start?

Tell us about your unique dog, and start a personalized blend just for him.