Why Personalize?

Customized food gives your dog everything they need to live

a happy, healthy life.

1,000s of Possible Plans

Find the one that's Just Right for your dog.

The Power of Personalization

No More Compromise

Personalization means you aren’t limited by what’s on the shelf.

We work with you to create a customized blend with the nutrition your dog needs to thrive.

Customized for their Needs

Peace of Mind

We craft a custom feeding plan for every dog and automatically ship your order to your door. Each month.

Take the guesswork out of feeding and never run out of food.

Personalized scoop & feeding plan


Dogs change and so do their tastes.

As your dog ages, we’re here to help adjust their personalized blend so it always meets their needs.

Changes with your dog

Dedicated Support

We’re more than a dog food company. So we’re here with live specialists who love dogs just the way you do.

Reach out to us with any questions, any time.

Satisfaction guaranteed. Cancel anytime.
Hi, I’m Ashley.
Hi, I’m Ashley

Lifelong Nutrition Starts Here

Just Right gives you a new way to do more for your pet. By partnering with us to customize their food, you get the assurance that their blend is high-quality and tailored just for them—and your dog gets the nutrition they need to live their best life.

Backed by Experts

We’re here to do what’s best for your dog, and for all dogs. That’s why we have a team of experts who help us craft every aspect of what we do.