Natural Dog Food + Vitamins & Minerals

Why settle for

Generic Dog Food?

No one knows your dog better than you. That’s why we’re putting the power in your hands. Help select what he does – and doesn’t – want from his food. Then, tell us his specific needs so purposeful, personal nutrition can address them head-on.

Get Started

"Good enough" isn't an option

Meet real dogs and the owners who love them to learn about the impact personalized nutrition makes in their lives. Then, start your own story.


"Just Right had everything he needed. Like grain-free and Omega Fatty Acids for the skin and coat and the joint health."


"She’s a working dog, so she needs more protein to build her muscles."

See for yourself

Create a blend and see the difference personalized nutrition can make for your dog.