Personalized
Nutrition
for your unique dog.
Tell us all about your dog, and we'll tailor a food to their unique nutritional needs and taste preferences. Then, you add the finishing touches. Get started now, and see how nutritious - and easy - it really is.
Create a Blend
What's in the box
Personalized food with benefits + taste chosen by you
Customized, easy-to-follow feeding instructions
Your dog’s (adorable) photo on the bag
Satisfaction guaranteed or your money back
Finally, You Know What’s In Your Dog’s Food
Because You Helped Choose
Does your dog prefer salmon over chicken? Grains or no grains? You tell us about the needs and preferences that make your dog unique, and we’ll choose a personalized blend of purposeful, natural ingredients plus vitamins and minerals.