Fill Their Bowl with Personalized Dog Food.

Make it a good day to be your dog. 

Get 50% off your first order, plus free shipping!

How It Works

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Tell Us About Your Dog

We want to get to know your dog. Tell us their age, breed size, favorite tastes, lifestyle and more to create the perfect dog food blend.

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Build Their Blend

Using your input, our nutritionist creates a personalized dog food with ingredients tailored to your puppy, adult dog, or senior dog.

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We Bring It to You

Fast, free shipping of your dog’s 28-day supply. Delivered monthly, right to your door.

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More Than Just Dog Food

Your input helps us build the perfect kibble blend for your dog, made with the nutrients, ingredients and inclusions that suit themYour dog's blend is balanced by our nutritionist to support their health and happiness. 

If you or your dog aren’t completely satisfied, we’ll give you your money back. Simply contact us within 60 days of your purchase to receive your refund.

Every Ingredient Matters

We select high-quality ingredients to build a wholesome blend for your dog.

· Real meat is the #1 ingredient

· No artificial colors, flavors or fillers

· Crafted in the USA

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What Makes It Just Right?

Your Personalized Dog Food Blend

A 28-day supply of your dog’s food is balanced, blended and delivered by a nutritionist, quality assurance, production, and a product specialist. We guarantee your dog will love their blend, or we'll give you your money back.

Balanced Nutrition in Every Scoop

Your dog’s ideal number of daily calories is calculated by our team. We deliver simple feeding instructions and a perfectly portioned scoop.

Free Shipping, Auto-delivered to Your Door

Our customer care team will update you via email to let you know when your next auto-delivery is on the way.

Your Questions, Answered

Let’s talk about your dog. Call, email, or live chat with us weekdays 8AM – 5PM CT.